Groundwire founder Sean Dunn is a regular speaker and enthusiastic partner with Barnabas Groups all over the country, including the S.F. Bay Area Barnabas Group.
Years ago, Groundwire grew out of his existing ministry when Dunn received the inspiration to use secular media to reach unchurched young people who would not think of setting foot in a traditional church.
For several years, they leveraged traditional media outlets (TV, Radio, Billboard) to share Christ with those lost and unchurched, however, in 2017 they focused all of their marketing efforts on digital delivery knowing that "80% of Millennials are never more than 10 feet away from their mobile device." Each commercial points to Jesus, but also invites the audience to engage in a one-on-one conversation with a trained spiritual coach.
“Pornographers, predators and publicists have figured out how to use these tools to destroy our kids—why shouldn’t we (Christians) figure out how to use them to save and build up kids,” said Dunn.
Twenty-four hours a day, volunteers are waiting to engage, encourage and point towards Christ. Because of the use of media to interrupt their audience, Groundwire is able to impact the masses in a very significant way.
God has blessed Groundwire's methods and their impact has increased as well. From 17 people a day placing their trust in Jesus in 2016 to 129 a day in 2018, Groundwire is being used to bring Millennials in the US to a saving knowledge of Jesus Christ.
Once young people interact with the coach in a spiritual conversation, they also can make a decision to trust Christ. Those that do so are encouraged to connect with a local church, which happens in about one-third of the decisions for Jesus.